Every small business needs a presence on the internet, whether it is on social media or your very own website. Your small business website design is an integral part of your marketing plan, but it can be overwhelming!
With the right research and direction the results will provide you with a website for your small business that will be visually appealing to your target market and convert page visits into sales.
So what are the key elements to good website design?
There are a number of key elements for good small business website design. Thinking about these elements is a great place to start. Some important elements of website design include:
A lot of factors come into play when thinking about the visual design of your website, like company branding, and is it appealing to your target market. Try to keep in mind the user experience when designing your website. A website can be visually impressive but difficult to navigate, try to find the right balance.
The content of your small business website needs to be informative and relevant to your business. If not you will lose the interest of your customers and you will also be penalised by Google! Copywriting is not for everyone. If you can investing in a good copywriter is a worthwhile investment. An experienced copywriter will take the time to get to know you and your business, the tone they use will reflect you and your business. They will also take into consideration the keywords you are trying to rank for.
There are different trends about navigation, for example hidden menus, not including the home page in the menu, etc. You need to keep in mind your target market – are your customers experienced with website navigation, is your business new or are your customers educated in your products and services.
Call to action
Direct your customers to a purchase or contact page with a call to action. Try to include a call to action at the bottom of each page.
A well designed and functional small business website, can be achieved by keeping these elements in mind. Also it doesn’t hurt to have the help of a website designer! Do you need help getting started with your small business website design? Or perhaps you need a review of your current website? Call or message Peta today to get the process under way!