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Social Media Image sizes – Keep your branding consistent

frequently asked questions about wordpress websites, print design and self publishing

Life would be easy if all social media image sizes were the same! Unfortunately this is not the case and each Social Media platform has a slightly different size and proportion, this can make brand consistency difficult.

I have provided many clients with social media packages to ensure the consistency of their brand is maintained. Below are the sizes I have collected over time. I will try to update these as regularly as possible, but if you need help with your social media images please send us a message.


The Facebook Cover Photo size is 820 pixels wide x 312 pixels high, this is for desktop view. Mobile viewers will see an image that is 640 pixels x 360 pixels. For a fast loading cover image ensure your file is 851 x 315 pixels and less than 100KB in size.

Facebook Profile Photo are a little simpler since they are square. The best size to upload is 170 x 170 pixels.


Instagram profile images appear at 110 pixels x 110 pixels. The profile image is viewed as a circle, so make sure you keep this in mind when creating your file. You don’t want to loose any parts of your logo in the corners.

Instagram photos are viewed as 612 x 612 pixels, these appear in the feed at 510 x 510 pixels.

Instagram stories are rectangular, the recommended size is 1080 pixels wide x 1920 pixels high. The maximum file size allowed is 4GB.


Twitter has a profile photo – recommended size is 400 pixels x 400 pixels – and a header photo. Recommended size for the header photo is 1500 pixels wide x 500 pixels high.


When you set up your Pinterest account the profile picture size should be 165 pixels x 165 pixels. Pins on your board are displayed at 236 pixels wide, the height is scaled proportionally. If you are creating a board the images should be set to 222 pixels wide x 150 pixels high – this is for the large thumbnail. The small thumbnail size is square at 55 pixels x 55 pixels.


Finally Youtube, the channel profile image is round so make sure you don’t loose any part of your logo or image in the corners. The recommended size is 800 pixels x 800 pixels.

The channel cover photo is recommended to be 2560 pixels wide x 1440 pixels high, with the safe area for mobile being 1546 pixels x 423 pixels.

The video uploads to Youtube must maintain a 16:9 aspect ratio. The recommended dimensions are 1280 x 720.

For more information check out the article on Sprout Social, it is also updated regularly with new sizes and information on social media image sizes.

If you are struggling to create your social media images please send us a message. Brand consistency across all your social channels is important.